Brand identity, Way Finding, Signage & Environmental Graphics
"Visual storytelling and premium brochure design supported the City of Elmina’s wellness-focused township positioning, creating strong market appeal and driving rapid sales momentum across multiple neighbourhood launches.
"Under the art direction of William Harald-Wong, a full suite of marketing materials was developed, including brochures, postcards, buntings, wall panels, EDMs, Facebook banner and sales gallery materials to support the integrated lifestyle concept."
"Wayfinding and environmental graphics were developed to support visitor navigation across Plaza Arkadia’s 11.3-acre mixed-use lifestyle district, balancing architectural identity with clear, intuitive guidance.
"The distinctive corridor marking concept, integrating bold and lively graphics into carpark corridors, was selected among multiple proposals and became a key element of the final system. The design combined building identification, colour-coded navigation, and nature-inspired carpark graphics to create a seamless and memorable visitor experience."
"Vibrant visual identity and wayfinding design bring energy and clarity to Westside II’s dynamic lifestyle development.
"Bold colour palettes, custom pictographs, and refined typography were applied across exterior and interior signage. The system features multi-layered signs with cut-out lettering revealing accent colours beneath, while expanded colour coding enhances carpark navigation. Attention to detail in regulatory and facility signs reinforces the premium positioning of the property"