Blooming Dew

I’m Soo Yeong, a Full-Stack Multimedia Designer based in Singapore with a strong foundation in branding, marketing, social media, UI/UX, photography, video production, packaging, and print. With hands-on experience in operations and admin support, I bring both creative and practical insight to the table. Rooted in traditional design yet leveraging AI tools to boost efficiency and adaptability, I help businesses grow across sectors including healthcare, fintech, SaaS, F&B, insurance, HR, and interior design.

My Core Capabilities

Bringing together design, content creation, UI/UX, photography, and AI-powered visuals.

Brand Identity & Visual Design

Craft complete brand identities, packaging, and marketing visuals that align with business positioning, ensuring brand consistency across digital and print platforms.

Content Creation

Produce high-quality photography, videography, and motion content for product marketing, social media, and digital campaigns to drive brand engagement.

UI/UX & Digital Product Design

Design intuitive interfaces for websites, SaaS platforms, and mobile apps with a focus on user experience, functionality, and cross-platform consistency.

AI-Powered Content Generation

Utilize AI tools such as Midjourney, Stable Diffusion, and prompt engineering to streamline creative processes, generate rapid visual concepts, and improve content production efficiency.

Collaboration Insights

Recommendations

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- Fikri Syaffan Azani

Soo Yeong is a self-starter with strong initiative. She handled tight deadlines well, often needing minimal direction. I appreciated her ability to align teams through thoughtful follow-ups and clear communication.

- Fikri Syaffan Azani

- Roxy Uzurea

Soo Yeong was reliable, proactive, and consistently delivered great work—from organizing UI components to improving product features. Her initiative stood out, often moving ahead without needing follow-ups. Her positive attitude and thoughtful approach made a real impact on both our team and product.

- Roxy Uzurea

- Thomaz George Ph.D

Soo Yeong is a pleasure to work with, always producing high-quality designs that fit with the theme of the platform.

- Thomaz George Ph.D

- Fikri Syaffan Azani

Soo Yeong is a self-starter with strong initiative. She handled tight deadlines well, often needing minimal direction. I appreciated her ability to align teams through thoughtful follow-ups and clear communication.

- Fikri Syaffan Azani

- Roxy Uzurea

Soo Yeong was reliable, proactive, and consistently delivered great work—from organizing UI components to improving product features. Her initiative stood out, often moving ahead without needing follow-ups. Her positive attitude and thoughtful approach made a real impact on both our team and product.

- Roxy Uzurea

- Thomaz George Ph.D

Soo Yeong is a pleasure to work with, always producing high-quality designs that fit with the theme of the platform.

- Thomaz George Ph.D

- Fikri Syaffan Azani

Soo Yeong is a self-starter with strong initiative. She handled tight deadlines well, often needing minimal direction. I appreciated her ability to align teams through thoughtful follow-ups and clear communication.

- Fikri Syaffan Azani

- Roxy Uzurea

Soo Yeong was reliable, proactive, and consistently delivered great work—from organizing UI components to improving product features. Her initiative stood out, often moving ahead without needing follow-ups. Her positive attitude and thoughtful approach made a real impact on both our team and product.

- Roxy Uzurea

- Thomaz George Ph.D

Soo Yeong is a pleasure to work with, always producing high-quality designs that fit with the theme of the platform.

- Thomaz George Ph.D

Multidisciplinary Designer with Print-to-Digital Expertise

Experienced collaborating with cross-functional teams — from branding and marketing to internal operations — delivering design solutions that scale with business goals and timelines.

Transform Your Brand Today

Unlock the potential of your business with design and branding expertise that creates impact in Singapore’s dynamic market.
Let’s Collaborate